Founded by seasoned retail executive and mom-preneur Shiela Walker, A Wink of Yellow is a lifestyle brand offering beautifully designed & curated jewelry, accessories, and gifts designed to bring joy, meaning, and effortless style to everyday life.

Based in Austin, Texas, A Wink of Yellow operates as a direct-to-consumer and boutique-wholesale brand, while also creating custom products and collaborations for schools, teams, and organizations. Each partnership is rooted in connection and purpose — many with built-in give-back components that help communities achieve their fundraising goals in a stylish, memorable way.

Inspired by the color yellow since childhood, and shaped by her life experiences and travels, Shiela created a brand where beauty, love, and connection are made visible. She wants A Wink of Yellow to be the go-to for high-quality, non-tarnishing pieces that can stand up to everyday wear without breaking the bank. Her design philosophy blends timeless classics with modern ease — simple and unfussy, yet always with a wink.

A Wink of Yellow partners only with makers and artisans who share its values — women-owned, innovative, made-to-order, handmade, or eco-friendly — reflecting a commitment to thoughtful craftsmanship and meaningful impact.

“I’ve been dreaming of A Wink of Yellow for a long time and wanted to remind myself and my kids that the only thing standing between you and your dream is the will to try — and the belief that it’s possible. Anything is possible when you try with love and a little wink of yellow.”

— Shiela Walker, Founder & CEO